Raunak Group

Mumbai’s fastest growing RE brand

The Raunak Group is recognised as Mumbai’s fastest growing Real Estate brand, growing from strength to strength with 149 building built, 7191 homes delivered, and 27 buildings under construction.

The Xanadu Impact

Keeping the fastest growing Real Estate, the fastest growing Real Estate brand.

High Octane Marketing

For Mumbai’s Real Estate’s fastest growing

0 + Homes

Sold across various price points in 1 year

Tailormade Inventory

Speed up the Sales several times over

The Brief

Leveraging the full potential of the raunak group

Boost sales: To sell a variety of unsold inventory across Kalyan, Thane, Mumbai markets that were in various stages of construction. Our objective for the Brand positioning was therefore to elevate Raunak Group from a Thane/Kalyan based developer to one of Mumbai’s leading brands in the
Mumbai RE market.

Our Insights

Tailoring the inventory for the audience

While all the Raunak Group projects resonated well with the firm’s signature traits (Value for money + quality), and the brand had an exceptional track record of impeccable delivery. The need of the hour was to create customer specific solutions to connect them with each project differently.

Xanadu Strategy

Multiple strategies one goal

Each project was launched with its customized solution.

Raunak City : This 34-acre township project was languishing in sales. Xanadu team reengineered the product from “Raunak City” to Raunak Urban Centre. Besides, to boost the sales further, we crafted various sub-brands under this umbrella brand, such as Landmark Towers, 40under40, Overloaded Homes, etc.

Raunak Bliss: This 3-acre section of Raunak’s 20-acre land parcel was re-imagined as a large 20-acre township and was branded as Raunak Codename Bonus City by adding features beyond expectation. The project provided 60+ experiences ranging from Mumbai’s first Kid Clubhouse, fully-furnished homes; all 1BHKs sold in the sub-50 Lac category and Township powered by JioFiber, etc.

Raunak Unnathi Woods: Unnathi Woods has been a mainstay for Raunak Group since 2010. This project had 3 towers with unsold inventory. With the delivery and confidence of customers established in the market, a simple & clear BLOCKBUSTER Deal opportunity was created to run for 3 months. This ensured a high-octane campaign with significant product refashioning, which included Furniture & Electronics, modern conveniences, and dedicated amenities in the sector to enhance customer attractiveness.

Raunak Centrum : A commercial project by nature was converted into a prime residential tower for sale. This solution was the basis of the uptick in demand for RE in the Wadala-Sion region after the BKC connector’s competition. A complete reengineering of the project, homes, and amenities led to the brand name’s birth – Raunak Codename Centre of Mumbai. Our team also manifested the value the project offered to elevate the project as a dream home in the Centre of Mumbai. It was achieved by altering home layouts, and the combination of value pricing ensured a dream home in the Centre of Mumbai at Thane prices – an unthinkable proposition.

Application Of Strategy

High octane marketing & sampling enhanced the business proposition

National & International brand alliances

Top-notch brand alliances were forged to boost the offering and gain the instant trust and consideration of customers. Examples include – JioFiber, IKEA, Pepperfry, Sleek, Jaquar and more.
Significant product enhancements

Many facilities designed by the group were modified to offer an elevated lifestyle experience. Example: Addition of amenities in common areas, redesigning spaces to create family first experiences, the addition of furniture and electronics and premium finishes etc. were made to offer an enormous value for the customer. This helped Raunak Group hit the higher value perception.
Elevating Raunak Group brand stories

Raunak’s past laurels, such as an impeccable delivery record in Thane and Kalyan, were utilized to create trust and happiness stories in every product launch with customers and distributors alike.
High octane marketing

Clear, simple communication campaigns were derived to target relevant consumer groups. This was backed up by high-intensity marketing campaigns across print, OOH, BTL and digital media.
Higher sampling to ensure targets

The focus shifted from a maximum conversion drive to expand the sampling strategy. This provided higher visibility of sales in the long term, with potential customers buying in at a later stage or on launch.

Our Impact

Tailormade solutions work best

We were briefed with the sale of unsold inventory across Kalyan, Thane, Mumbai markets that were in various stages of construction, while the Raunak Group brand has an exceptional track record of impeccable delivery, all we did was tailor the inventory to consumers/investor’s requirements, which over time boosted the Raunak Group to be recognised as Mumbai’s fastest growing Real Estate brand.