Merusri

Sunlit Grove

Merusri Developers Pvt. Ltd. was founded in 2014 by a first-generation real-estate entrepreneur, launching five plotted developments in Bengaluru. Sunlit Grove was their first concerted effort into the Villa segment. Getting this right was critical in creating the right ‘first’ impression which was critical to the brand’s future ambitions.

The Xanadu Impact

Business transformation at a glance

0 Vilas

Booked in just 10 days

The Brief

The equity reality of villa realty

Merusri was largely unknown in the villa segment and selling a 1.5Cr product in a short period with little or no brand equity was challenging.

Our Insight

Exploring the aspirational value of independent villas

Many people often desire to live in independent housing (non-apartment) but are unable to do so due to various factors including pricing, location or credible brand. A compelling product and pricing proposition that attracted customers – both villa and apartment seekers, would broaden the scope of sales because not everyone who desires to stay in a Vila actively searches to own one.

Xanadu Strategy

That coveted villa lifestyle enhanced brand weightage

Improve brand weightage with the following communication touchpoints, wherein Merusri Sunlit Grove offered its customers ‘The Villa Life’ nestled in nature, with an attractive clubhouse equipped with world-class amenities that…

Activate Channel Partner with the excitement of a new category and product launch

Offer a luxury hospitality experience at the sales lounge

Establish the brand via a fitting campaign and a successful product positioning

Application Of Strategy

Boosting product awareness via our channel partner meet worked

We created a campaign to glorify the concept of villa living nestled in nature

360-degree launch

Our 360-degree launch created excitement in the market through an EOI based launch and pre-launch pricing
Channel Partners

Did one of the largest Channel Partners’ meets to boost brand/product awareness in the ecosystem

Our Impact

Dreams have aspirational value

The villa segment of Real Estate is aspirational, and everyone dreams of a better life, and that is why we leveraged a fitting marketing positioning and brand proposition to boost sales.