The House Of Abhinandan Lodha

New Generation Land

The House of Abhinandan Lodha was born out of a vision to democratise land ownership in India. Since its inception in 2019, the House of Abhinandan Lodha and Xanadu has seen tremendous success. In just 18 months together, we pioneered a revolutionary new business model and created a new category in Real Estate.

The Xanadu Impact

Last 18 months...

0

Leads

0

VCs

0

Plots sold

0

Million sq ft of land sold

The Brief

Democratizing the Real Estate market, one challenge at a time

Land has been the oldest asset in existence. Still, land buying for a retail investor has been very challenging on various fronts viz. investors didn’t know where to buy land, there was no clear titles and paperwork nor the know-how to correctly verify these documents. These risks didn’t end with purchasing of the land, as retail investors struggled with how to hold on to and safeguard their investments long term.

Our Insights

Understanding consumer behaviour & determining which investments were safe, to create a USP

We identified those parameters which made land buying accessible– determining land which is Safe, Transparent, Liquid, and a Wealth Generating Asset, and leveraged it as our Unique Selling Proposition for retail investors.

A dipstick study helped us understand the buying habits of retail consumers. We learnt product enhancers – such as land by the sea & world-class amenities boosted the potential of commercially viable real estate. This led to the development of our Branded Seaside Lifestyle Project called the “Isle of Bliss” which was a grand sell-out.

We then moved to address the fears of retail investors who were still sceptical of buying land. We offered them a set of Channel and Consumer Promises, an industry first to ensure peace of mind when buying land from the House of Abhinandan Lodha.

Xanadu Strategy

Our step-by-step value-based approach worked out well for our Real Estate investors…

We moved up from traditional Real Estate – with the idea of being more like a Real Estate wealth bank – for our esteemed real estate investors.

We created a new brand strategy with our vision & values-based positioning designed to reach the relevant target audience.

Curate brand promises based on relevant insights for retail consumers.

We also created a category that focused on the need for land ownership – for Indian consumers.

Application Of Strategy

Our confidence covered for our customers

Despite the potential impact our business performance could face, we created an unmatched set of brand promises mentioned below, which has now turned synonymous with our new generation land.

The Promise Of Security

Providing safe possession of the property with price protection through HoABL Best Value Assurance.
The Promise Of Liquidity

We assure emergency liquidation while providing a 100% digitally aided resale of this New Generation Land.
The Promise Of Transparency

Our retail investors were secured with 100% legitimate documentation along with legal verification.
The Promise Of Wealth

Our Capital Protection with assured resale, digital liquidation and swapping of assets to help customers better manage long-term intergenerational wealth.

Our Impact

Marketing you can trust

Democratizing the Real Estate market wasn’t easy, and it left many consumers in doubt, so we went the extra mile and made the customer feel safe by securing their investment with the promise of security, liquidity, transparency and wealth.