Bonito Designs

Bonito Designs is a leading interior design firm based in Bangalore. With a legacy of over 10 years of delivering 2500+ outstandingly designed homes. For their Mumbai launch Xanadu was selected to not only help with their launch but also to double their revenue this year, as compared to last year.

The Xanadu Impact

A mega start for the Mumbai launch

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Customers in March experienced Bonito Designs

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revenue achieved in an industry-first timeline!

The Brief

Famous in bangalore but new to mumbai

Bonito was a new entrant, and relatively unknown in Mumbai

To develop a brand strategy wherein Bonito Designs, stands out from industry leaders like Livspace Designs, by showcasing how it’s better.

Our Insights

Interior Décor – as aspirational market

Interior designing is an unorganized and a relatively unexplored concept for homeowners and is therefore a lucrative niche market, targeting the aspirational Mumbaikar. This space has good potential and promises exponential growth in the near future.

Xanadu Strategy

Leveraging the best for the best

Tying up with celebrity designers to boost the brand’s unique selling proposition targeting HNWI consumers and the masses too.

Providing bespoke solutions via fully personalised interior décor.

Application Of Strategy

Resource sharing for disruptive marketing

Channel Partner Participation Program

We created a ground-up channel partner participation program in Mumbai where we at Xanadu used our own resources to source customers and target projects.
VIP Experience

Creating exclusivity by creating a VIP experience for every customer.
VIP Access

VIP access allowed for exclusive limited-edition designs.

Our Impact

Impressive business conversions from the first month

Bonito Designs was looking for a good start in Mumbai’s interior decor market, and with Xanadu knowing the Mumbai real estate market like the back of our hand, we were able to help Bonito Designs take off with some impressive business conversions in their first month, post the Mumbai launch.