Ajmera Sikova

Ghatkopar

Ajmera Sikova is a commercial Real Estate project in Ghatkopar – a micro market that resonates with every entrepreneur in Central Mumbai. This 14-storey independent tower is currently under construction.

The Xanadu Impact

From a sales velocity of

0 /3 units

per month
(Jan-20 to May-21)

0 + units

in a single month
(March 2022)

The Brief

Battling covid from a business point of view

Since the first wave of COVID-19, commercial real estate especially those under development have struggled as a result of the 12% GST and the inability of the buyer to be business ready at the time of purchase. Additionally, the market is risk-averse and favours RTMI with low sales as a result and only 12% of sales met in 1.5 years.

Xanadu Strategy

Making the product more desirable and easier to acquire

Curate a product with the best desirability and amenities, complete with branded alliances for breakthrough sales.

Reduce entry barrier with an easy-to-purchase proposition.

Enhance consumer experience with a dedicated experience centre, along with virtual tours, and a sample office space.

Application of Strategy

Rendering a better perception for a better proposition

Golden Mile

Branded the location as the ‘golden mile’ with prime residences, retail spaces, world-class social infra and the best connectivity.
Upscaled the Product

Upscaled the product with –
- An internationally designed entrance lobby
- A range of lifestyle amenities
- Alfresco seating arrangement
- World-class facility management services in association with Cushman & Wakefield
- We partnered with Tea Post as our hospitality partner
- Introduced fully furnished office spaces
Decision Making

Created sample & show offices to encourage customers in their decision making
Pay Plan

Introduced 10:90 pay plan
Down Payment

Assured 6.5% ROI on down payment
Trade Marketing

Introduced trade marketing schemes to drive interest among channel partners

Our Impact

Making the best of everything we had

We worked our way around the Covid-19 impact, with a more desirable market proposition, better pay plans, lower ROI on down payment for easier purchases, which boosted sales many times over.